All of us support our customers. That’s why we’re here. Some of us support the customer directly, some indirectly. Figure out how you can support.
Partner with our customer. Be a trusted advisor. Hold their hand and lead. Show them the power of a smile and a kind gesture. Have an impact on their day. Support their mission.
The customer is NOT always right. But, the customer is the customer. Treat your customer with respect, even when you may disagree with their direction.